Listen with your ears
The new commercial campaign of the Haus der Musik appeals to all ears and generations.
The ears, public relations key messages developed in the commercials of the Haus der Musik, take on a life of its own, and take a walk through living lessons. They request: "Listen with your ears".
"This invites all, kids, and adults to rely on the hearing instinct, and in order to enter the fascinating world of notes, sounds, and music at the Haus der Musik", so Simon K. Posch, Managing Director of the Vienna Museum of Sound.
The "Speaking Ears" will be all over Vienna in the future. "We concentrate on making outdoor activities: On screenboards, poster pillars illuminated, city buses, cable car and train station advertising as well as city lighting. This has been always very fruitful", said Marketing Director Helmut Lenhardt.
The new campaign was designed by Szechenyi & Partner, who was already able to collect a few prizes with this, such as the Transport Media Award back in 2007: "We hope, that we will get the same positive reaction with launching this outstanding campaign", so Csilla Szechenyi, director of the agency.