Listen to your ears
The new Haus der Musik image campaign.
For 3 years, Haus der Musik has been sending two small ears on a discovery trip in order to call attention to its spectecular sound worlds. The campaign, which has become a classic, has now been enhanced.
The subject´s invitation-character was kept, but was newly adapted. From now on the small ears even establish direct contact with people: under the motto "Listen to your ears" they try to guide passer-bys, drivers or sleeping persons to "Haus der Musik" and incite a discovery of the Sound Museum.
"An invitation to all, children and adults, to rely on their hearing and to let themselves be bewitched by sounds, tunes and music: at Haus der Musik", says Simon K. Posch, CEO of the Viennese Sound Museum.
The "talking ears" will be visible all over Vienna presently. "We concentrate on outdoor: Infoscreen, back-lighted advertising pillars, City-busses, tram- and platform advertisment as well as City Lights. This has proven successful.", says Helmut Lenhardt, Marketing Manager.
The new campaign was conceived by Szechenyi & Partner, who already won a few awards for Haus der Musik, such as the Transport Media Award in 2007: "We hope that we will meet with a similar positive echo with this exceptional launch", says Agency Director Csilla Szechenyi.
Client: Haus der Musik / CEO Simon K. Posch
Agency: Szecheny & Partner
Creative Director: Schüller&Heise, Ines Hierländer
Photographer: Markus Rössle
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